/ Graphic / Corporate Identity / "SISB"

During my internship semester in Berlin it was my main project (and great pleasure) to develop the Corporate Identity for the "State International School Berlin" (also often used in its abbreviated form as SISB).

Nowadays the school is known under the name "Nelson Mandela School" though the URI reveals its old name: "www.sisberlin.de"

Since I had tp leave Berlin before the project was accepted I could not follow the tide of events which must have led to drop our proposal. I must admit I was a little bit disappointed because we got very positive feedback from the teachers which were involved in the development and besides the offer was almost charitable. On the other hand I can understand that especially the second version representing the "international house" might have occured a little bit to cold and technical to people who were responsible for the desicion.

My other projects dealt with several final drawings, some animations and picture editing.

Though rather focused on classic print media this design agency taught me a lot and I am proud having been a part of it for several months.

The second part of this internship was of course learning the city of Berlin. There is so much to say about this very special location on german territory that I don't know what to start with.

I'll try a short description by giving the city some properties:

  • Hot in the summer and in the winter cold enough to freeze the balls off a brass monkey:)
  • Vast distances with huge park areals
  • Very multicultural, e.g. you can go and eat tibetan food...
  • Many cultural offerings: theater, opera, museum etc.
  • Though a part of the cultural offerings this one diserves an extra <li>: very colorful nightlife from monday till sunday! However be careful, this part is especially for young people hard to resist.
  • Pretty cheap: food and habitation
  • and many many more...


  • Berlin

    Berlin is the capital city and one of 16 states of Germany. With a population of 3.4 million people, Berlin is Germany's largest city. It is the second most populous city and the eighth most populous urban area in the European Union. Located in northeastern Germany, it is the center of the Berlin-Brandenburg Metropolitan Area, comprising 5 million people from over 190 nations. Geographically embedded in the European Plains Berlin is influenced by a temperate seasonal climate. Around one third of the city´s territory is composed of forests, parks, gardens, rivers and lakes. First documented in the 13th century, Berlin was successively the capital of the Kingdom of Prussia (1701–1918), the German Empire (1871–1918), the Weimar Republic (1919–1933) and the Third Reich (1933–1945). During the 1920s, Berlin was the third largest municipality in the world. After World War II, the city was divided; East Berlin became the capital of East Germany while West Berlin became a Western exclave, surrounded by the Berlin Wall (1961–1989). Following German reunification in 1990, the city regained its status as the capital of all Germany hosting 147 foreign embassies. Berlin is a major center of culture, politics, media, and science in Europe. Its economy is primarily based on the service sector, encompassing a diverse range of creative industries, media corporations, congress and convention venues. Berlin serves as a continental hub for air and rail transport, and is one of the most visited tourist destinations in the EU. Other industries include optoelectronics, traffic engineering, IT, renewable energy, pharmaceuticals, biomedical engineering, and biotechnology. The metropolis is home to world-renowned universities, research institutes, sporting events, orchestras, museums and personalities. The urban and historical legacy has made it a popular setting for international film productions. The city is recognized for its festivals, diverse architecture, nightlife, contemporary arts, extensive public transportation networks and a high quality of living. Berlin has evolved into a global focal point for young individuals and artists attracted by a liberal lifestyle and modern zeitgeist.

    Please read on further information at wikipedia.org

  • Corporate Identity

    In marketing, a corporate identity is the "persona" of a corporation which is designed to accord with and facilitate the attainment of business objectives. It is usually visibly manifested by way of branding and the use of trademarks. Corporate identity comes into being when there is a common ownership of an organisational philosophy that is manifest in a distinct corporate culture — the corporate personality. At its most profound, the public feel that they have ownership of the philosophy. In general, this amounts to a corporate title, logo (logotype and/or logogram), and supporting devices commonly assembled within a set of guidelines. These guidelines govern how the identity is applied and confirm approved colour palettes, typefaces, page layouts and other such methods of maintaining visual continuity and brand recognition across all physical manifestations of the brand. These guidelines are usually formulated into a package of tools called corporate identity manuals. Many companies, such as McDonald's and Electronic Arts, have their own identity that runs through all of their products and merchandise. The trademark "M" logo and the yellow and red appears consistently throughout the McDonald's packaging and advertisements. Many companies pay large amounts of money for an identity that is extremely distinguishable, so it can appeal more to its targeted audience.

    Please read on further information at wikipedia.org

  • SISB

    The Nelson Mandela State International School Berlin was founded in 2000 by the government of Berlin. It currently enrols students from year 1 through year 12. At the end of year 10, NMSISB students qualify for the various German lower secondary school-leaving certificates. At the upper secondary level the school offers both the bilingual German Abitur and the International Baccalaureate (I.B.). The IB is an internationally recognized graduation program. Only schools that meet the IB- requirements (such as teacher training, library, school band and other school facilities) are allowed to offer the IB certificate. The Nelson Mandela State International School is also a member of the European Council of International Schools.

    Mission Statement

    The Nelson Mandela School provides quality bilingual education to children from a wide variety of backgrounds. English and German are our school’s official languages, but we do not stop at introducing our students to just German and Anglo-American values and traditions. As a truly international school, it is our business to acquaint our students with as many different cultures and value systems as possible and to enable our students to make a positive difference wherever they go.

    Please read on further information in the school's handbook

  • House System

    The house system is a traditional feature of British schools, and schools in ex-British colonies. Historically it was associated with established public schools, where a 'house' refers to a boarding house or dormitory of a boarding school. The famous Bishop Cotton School in Shimla, India which was founded on 28 July 1859 was one of the first public schools in the world to start the House System, the Prefectorial System and organize games and sports in public schools as part of their daily co-curricular activities along with other famous public schools in England. In the case of a day school, however, the word 'house' refers only to a grouping of pupils, rather than to a particular building. The house system has been common in the state sector for many years. It is attracting increasing attention in public and parochial secondary schools in the United States.

    Please read on further information at wikipedia.org



creating the corporate identity for a school in berlin

Date 2003
Size 40kb


corporate identity for the "state international school berlin": investigation / approaches / visualization / conclusion

skater picture dithered Duration 3 months
Media print
Applications used
Quark Xpress Photoshop
Flash Freehand
contact me! H
Name Klaudiusz Szatanik
Street Ulmer Strasse 48
City 73066 Uhingen
Fon 0173 3030301
email racl@klaudiusz.de