In marketing, a corporate identity is the "persona" of a corporation which is designed to accord with and facilitate the attainment of business objectives. It is usually visibly manifested by way of branding and the use of trademarks. Corporate identity comes into being when there is a common ownership of an organisational philosophy that is manifest in a distinct corporate culture — the corporate personality. At its most profound, the public feel that they have ownership of the philosophy. In general, this amounts to a corporate title, logo (logotype and/or logogram), and supporting devices commonly assembled within a set of guidelines. These guidelines govern how the identity is applied and confirm approved colour palettes, typefaces, page layouts and other such methods of maintaining visual continuity and brand recognition across all physical manifestations of the brand. These guidelines are usually formulated into a package of tools called corporate identity manuals. Many companies, such as McDonald's and Electronic Arts, have their own identity that runs through all of their products and merchandise. The trademark "M" logo and the yellow and red appears consistently throughout the McDonald's packaging and advertisements. Many companies pay large amounts of money for an identity that is extremely distinguishable, so it can appeal more to its targeted audience.

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The Nelson Mandela State International School Berlin was founded in 2000 by the government of Berlin. It currently enrols students from year 1 through year 12. At the end of year 10, NMSISB students qualify for the various German lower secondary school-leaving certificates. At the upper secondary level the school offers both the bilingual German Abitur and the International Baccalaureate (I.B.). The IB is an internationally recognized graduation program. Only schools that meet the IB- requirements (such as teacher training, library, school band and other school facilities) are allowed to offer the IB certificate. The Nelson Mandela State International School is also a member of the European Council of International Schools.

Mission Statement

The Nelson Mandela School provides quality bilingual education to children from a wide variety of backgrounds. English and German are our school’s official languages, but we do not stop at introducing our students to just German and Anglo-American values and traditions. As a truly international school, it is our business to acquaint our students with as many different cultures and value systems as possible and to enable our students to make a positive difference wherever they go.

Please read on further information in the school's handbook

The house system is a traditional feature of British schools, and schools in ex-British colonies. Historically it was associated with established public schools, where a 'house' refers to a boarding house or dormitory of a boarding school. The famous Bishop Cotton School in Shimla, India which was founded on 28 July 1859 was one of the first public schools in the world to start the House System, the Prefectorial System and organize games and sports in public schools as part of their daily co-curricular activities along with other famous public schools in England. In the case of a day school, however, the word 'house' refers only to a grouping of pupils, rather than to a particular building. The house system has been common in the state sector for many years. It is attracting increasing attention in public and parochial secondary schools in the United States.

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